In 2007, when the U.S. Food & Drug Administration ruled that children’s cough syrups were unsafe for kids under the age of four, Dr. Zak Zarbock experienced first-hand the frustration that many of his patients expressed. As a father of four boys, he and his would do anything to help their children feel better, but struggled with the available options. He discovered a compelling clinical trial showing dark honey was effective at calming coughs and sore throats in children and young adults. With the help of his test subjects (aka their four sons), he created a great tasting, all-natural, vitamin-enhanced, safe and very effective product, Zarbee’s All Natural Cough Syrup. They’re now found in every major retailer in the country and now include therapies for the entire family.


Retail, Consumer Products, Health Care, Manufacturing, Distribution.


Clean up company financials and prepare for initial outside investment.

Advanced CFO Solution

Accounting staff mentoring/training, coupled with part-time controller and CFO services.

Continued Success

Zarbee’s continues to expand distribution and offer the best natural drug-free cough remedies available.


Zarbee's, as a startup with limited resources, had an immediate need for improved accounting and financial assistance.


Advanced CFO helped Zarbee's set up its first chart of accounts and train a bookkeeper so the company would have solid and reliable financial information as it sought funding. Advanced CFO made introductions to investors and assisted the company to secure investment dollars as well as debt. As the company grew, Advanced CFO helped hire an in-house accountant to produce financial information. Zarbee's hired a new CEO who recognized he would need additional information to present to interested private equity firms. Advanced CFO helped put the financial statements and due diligence information together for the private equity group who invested over $6 million in growth capital. As the business requirements increased, Advanced CFO helped hire a full-time CFO. The company is still growing and is one of the most successful companies in the natural medical industry.

Are you ready to make finance

a competitive advantage?