CASE STUDIES:

 

GeoPointe is a B2B software company based out of Orange, CA. GeoPointe is a top-rated Geolocation software that provides configurable solutions for sales, marketing, and development teams to improve efficiencies and streamline processes. At the time of the engagement, GeoPointe had over 1,500 customers with end users all over the world.  

Industries

B2B, Software, SAAS

Challenge

Find the right strategic financial partner to be on the executive team and assist them in building a well-performing, metrics, and relationship driven company.

Advanced CFO

Provide reliable and meaningful information to guide decision making, interact with key financial stakeholders (lenders & investors), engage other Advanced CFO consultants (and debt and equity partners, if needed) to help develop a growth strategy.

Continued Success

GeoPoint continues to grow and succeed with The Ascent Group, and has merged with an Ascent formerly named Level Eleven.

CHALLENGE

GeoPointe was a bootstrap startup that had grown into several million in recurring revenue without any debt or equity investment. The CEO noticed emerging competitors and wanted to expand by finding the right investment partners and by launching or acquiring additional products. Management had difficulty knowing how fast they could grow without having to raise funds, or what funds would be needed to support their growth plans.

SOLUTION

GeoPoint and Advanced CFO worked together to analyze the overall financial performance of the business against key metrics, to convert from cash to GAAP accounting, and to build out financial strategy and planning capabilities to support accelerated growth plans.

Initially, GeoPoint used debt financing to build out a larger team and to support an increase in sales at a rate that was sustainable. After a year, the company determined it was time to find the right investment partner. Advanced CFO provided strategic and operational advice through the operations and investment search period and for about a year after the acquisition, at which point the company was fully integrated into the shared services team of The Ascent Group.

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