GeoPointe was a bootstrap startup that had grown into several million in recurring revenue without any debt or equity investment. The CEO noticed emerging competitors and wanted to expand by finding the right investment partners and by launching or acquiring additional products. Management had difficulty knowing how fast they could grow without having to raise funds, or what funds would be needed to support their growth plans.
GeoPoint and Advanced CFO worked together to analyze the overall financial performance of the business against key metrics, to convert from cash to GAAP accounting, and to build out financial strategy and planning capabilities to support accelerated growth plans.
Initially, GeoPoint used debt financing to build out a larger team and to support an increase in sales at a rate that was sustainable. After a year, the company determined it was time to find the right investment partner. Advanced CFO provided strategic and operational advice through the operations and investment search period and for about a year after the acquisition, at which point the company was fully integrated into the shared services team of The Ascent Group.