January 08, 2019

Why You Should Hire an Outsourced CFO

By Alysha Willden

The CFO is a key influencer on a business’ success. From startup to enterprise, every business benefits from a strategic CFO. However, contrary to tradition and popular belief, not every business ne...

January 02, 2019

3 Tips to Start the New Year on the Right Foot

By Alysha Willden

It's day two of a new year and the perfect opportunity to plan for the year. Here are 3 tips to start your business on the right foot in 2019. Throughout the holiday season, I've spent a lot of...

December 18, 2018

Why Utah is the Place to Start a Business

By Alysha Willden

When considering the best places to start a business, many people immediately think Silicon Valley. However, entrepreneurial hubs like Silicon Slips in Lehi, UT seem to be popping up around the countr...

December 11, 2018

Financial Modeling Mistakes to Avoid

By Alysha Willden

Financial modeling is an important part of any type of forward looking financial planning. Contrary to popular opinion, increasing revenue and returns is not as simple as “turning on the faucet”. ...

December 05, 2018

Business Basics: The Difference Between CFO and Controller

By Alysha Willden

In many small businesses, the financial team may be made up of one or two people. However, as the function grows, it’s important to ensure that you’re utilizing the right people and skills for dif...

November 30, 2018

When To Hire A CFO For Your Startup

By Alysha Willden

So you've got a new startup. You’re the CEO and you’ve got a partner and a small team. You are managing the finances of your business because no one else knows how to, but your only experience is ...

November 27, 2018

The Best Way to Clean Up Your Financials NOW

By Alysha Willden

Clean up your balance sheet today and your other financial statements will fall in line. Messes in the balance sheet make for messes in the income statement and cash flow statement. By cleaning up thi...

November 15, 2018

Everything You Need to Know About Raising Funds

By Alysha Willden

Everything you need to know about raising funds from choosing the right investor, to pitching your business, to giving up the right amount of equity. John Mayfield and Chris Shelton, two veterans of ...

November 13, 2018

Why the Best Boss is Hard to Work For

By Alysha Willden

The best boss is not the easiest to work for. They are challengers, are results-driven, and know the capabilities of their team. Working for them is not always a walk in the park, but the growth that ...

November 09, 2018

“Finance is the Language of the Business”

By Alysha Willden

The human brain uses physiological responses to communicate important information on the status of the body. ie.: hunger, pain, anxiety, etc. These communications are designed to help prevent injury o...

November 02, 2018

When the Job Is Not Worth the Money

By Alysha Willden

Growing up, I had one goal in mind: to be successful and make lots of money. I didn’t know what I wanted to do, but I knew how much I wanted to make. Now, my mindset has completely changed and I am ...

October 26, 2018

4 Reasons Building Rapport is the Most Important Part of the Sale

By Alysha Willden

As any sales or marketing professional knows, building rapport with the potential customer is an extremely important part of the sales process. Successfully building trust and rapport with a customer ...

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